We just got some really interesting feedback on Facebook (thanks Audioforge Labs) - and we wanted to expand on it here, as I'm sure this will be useful for more of our Testers:
"Going for a run, claiming territory works as expected. Good job! After three days, I have collected enough coins to purchase everything that is available. I can already go for runs whenever I want, and pretty much for how long I want. This means at this stage, long term game play is not really there. I mean sure, I can increase my kingdom, but what for? There is no real incentive. I am aware that you are going to add more expensive options for the crest but right now, three days is all you need. I would suggest to increase the amount of time for coins collection. Collecting coins every hour yields in a lot of coins, very quickly. Maybe once every 8 hour or so would make much more sense to slow things down a bit. Working towards a new crest animal should take a few days for simple ones and should require a rather big empire for the more elaborate ones that are hopefully coming soon. Right now, there is not enough players in my area to have immediate skirmishes. I will go for a long run soon and conquer some hostile territory. Maybe that will open up a new dimension that I might be missing right now. I know you are still working on this. So I am hopeful that things will become more exciting soon!"
Yeah, there will be a lot more incentives - we've only released the very early-level shield quadrants and supporters. These current ones are meant to be fairly easy to get for new players, but we'll very soon be adding the higher levels. We guarantee it's going to take much harder work to get a wolf or a dragon!
We're also testing a more complex achievements tracking system, our Beta Testers will be seeing a first iteration of that quite soon.
With regard to players in an area - that is of course due to get better and more competitive as we launch in each territory and more and more players join in!