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Non-Profit Feasibility Studies: Must-Have or Scam?





With over 25 years of service to nonprofits nationally, Carlton and Company knows all the contending theories regarding fundraising feasibility studies. The very best advice: some nonprofits gain considerably from a well-designed study, particularly when initial needs appear obscure or staff and Board need more concrete data to move forward with confidence. But a wise step is never represented by a poorly designed study. (If, in reality, your leadership has "set the table" with sound preparatory work, you might be able to transition directly into a leading solicitation with no Study-- but be careful not to overestimate improvement to date!)
Whatever your circumstances, the primary aim always should contain getting the assignments right for greatest success. A in-depth feasibility study could be your greatest measure (contrary to gimmicks that promise to shortcut studies with adroit messaging and staff coaching alone). Done correctly, capital campaign feasibility studies bring engagement and trust and increased clarity - all worth the investment that is early. Therefore, a successful study ought to be considered as a primary tool in almost any leading campaign that was successful.

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Capital effort feasibility studies signify months of preparatory research and work. When appraising prospective companies that conduct fundraising feasibility studies, ask for a recent sample copy. As with any procedure predicated on data, look past colours as well as formatting. Look attentively at what forms the basis for recommendations.
Leaders or just how many supporters had input? How were they contacted or asked? Were wedded pairs counted as one or two individual interviews if interviewed as a couple? Were interviews ran in short sessions that function only as guided "fill out a form" meetings?
The Carlton fundraising feasibility process includes the broadest possible input from stakeholders, based on respectful, private face to face interviews (not mass emails or fill in bubble surveys). This approach invests considerable time to learn about a nonprofit organization's unique history and donors, including subtle but essential details discounted or easily overlooked.
The bottom line: Capital campaign feasibility studies should not be considered compulsory in every capital effort, nor should they be considered expensive scams. They may be well worth the investment when they produce clear recommendations desired, supported by hard data and also a procedure that is trusted.
Remember that, above all, Company effort feasibility study and a Carlton provides what your decision makers need to move forward and fulfill your goal with full confidence.
See Carlton and Company at fundraising-campaigns.org.
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