The quality of your cuts, your staff, and the professionalism of your salon keep your customers coming back. Too bad your hairstyles don't walk out your door with your salon name printed on the back. Your great job as a stylist unfortunately doesn't grant you business, so a strong marketing strategy is crucial. Here are a few marketing ideas that are sure to get people in and ring rewards.
Internet Ads
Instantly start building up your client base by establishing an online presence. We are in the age of technology, so establishing your business online is a great way to make you
Updos more accessible to your potential customers. Create a company website that features your great work, information on your staff qualifications, and the range of services you offer. Your website should represent your salon from your brand identity to your quality of work. Hair salons build customers based on referrals. Add your hair salon to local listing pages so whenever someone is looking for a haircut your business comes up. An online directory is another great opportunity to build referrals by including customer reviews. Offer something extra like a discount on services after posting a review.
Print Media
Print advertising can be a great way to increase sales at your hair salon. Hair stylists can start to build your salon with the simple addition of business cards. Pass them out as you build relationships with new people, and use your business cards as appointment reminder so clients are more prone to keeping your information with them. Mail hair salon postcards out to build knowledge about your salon. Offer a promotion to attract customers; discounted services when a postcard is presented. Print advertising can range from postcards, to flyers, to referral cards that can promote your business.
Store Signs
Build an attractive hair salon image and even the unknown cannot keep new customers away. Use window signs to create an appealing storefront that shows off your salon style with stylish up-dos and hairstyles. Window clings are ideal for promotional signs like sales on hair products, color specialist promotions, and cut and style packages. Clear decals can show-off your designs while still allowing visibility into your salon with a transparent background. Unique white ink printing allows for solid images and but needless background remain transparent. A vinyl banner is the ideal attention grabbing signage for any budget. Vinyl banners make a bold statement when including in hair salon advertising. The oversized signage is attractive with vibrant colors and the gigantic message that is included can really bring impact to your promotion. Place one outside your hair salon to draw attention to your running promotions and bring traffic straight to your salon.
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.