The web hosting company you choose to store your
Facebook Advertising site and provide access to the world wide web SHOULD be your friend - your business partner. In fact, your web host SHOULD put your interests first. After all, if your web business soars to success, your web host shares in that success with a stable client base.
If you're hitting a home run with your URL, you aren't going anywhere. You'll stick with the host, the keywords, the site architecture - you won't want to change. You're a web success so don't rock the boat.
Ah, but how do you know if your web host is truly your friend or just a service provider that charges your business credit card every three months. It's not always easy to tell, but you can tell a lot by looking around a little before you sign up.
1. How long has the hosting company been around?
Look for a long history of web-based success. Look for a company that's been delivering hosting services for more than 10 years and has management in place to handle an expanding client base efficiently.
A provider that looks after its clients sticks around and a company management with years of experience knows how to treat clients. They even know how to help clients achieve web success - something good for the client and good for the host - a win-win.
And good management knows that.
2. Does the web host kick you to more expensive pricing tier to get more disk space?
You rent disk space from your provider. Most hosts have pricing tiers based on the amount of disk space you take up on the server ( a server is nothing more than a big ol' hard drive that has a bunch of web sites stored on it) and what "features" you're willing to pay for.
Some hosts think it's unfair to force you to pay more for space and features that you don't need or intend to use. So, many top hosts have created a system that allows you to grow at your own pace without paying for a few more gigabytes that you won't use, even though you're paying an extra $50 a year for that dead zone.
Instead, buy space a gig at a time. And when it IS time to move up big time, you move to the next tier and actually save money. A good web host knows what's good for web site owners, and these hosts customize their services to suit you, not the other way around.
So grow fast. Grow slow. A good provider will work with you every step of the way. The less-friendly providers don't do this. You want more disk space, you move up to the next pricing tier, whether you need all that extra space or not. In other words, you're wasting cash and when you've got a "penny jar" budget, every penny counts.